Every Friday, Digital Media Biz provides tips and techniques to media producers that are designed to grow and enhance media properties. To view all posts in the How Do You series, click here.
- Press-releases: Although considered to be a traditional media tool, press-releases can be beneficial in promoting your content and distributing it to the general public. You also don’t have to pay a lot to distribute press-releases. Mashable has a list of 20 sites that you can use to distribute your releases.
- Example: Visual Avenue used a few of the above mentioned sites to announce it’s new show. Even 3 months after launch, searching for Visual Avenue displays these releases on the first page.
- Email Tracking: Mass emails to your contacts, including friends and family are easy. However, wouldn’t you like to know how many people opened their emails and clicked through? Even better, wouldn’t it be better if you knew who clicked through? Email marketing software like Vertical Response provide all that information to you, and much more!
- Example: One of the added advantages of Vertical Response is that it lets you create free opt-in forms that can be embedded on your site. In preparation of Visual Avenue’s new show, Why Hasn’t He TV, we used this feature to collect information of interested viewers.
- Analytics: For monetization, competition, and growth, information is everything. Fortunately, there are numerous software applications that can help track your visitors and provide in-depth usage regarding your site, including, the number of visitors, the number of pages, average session length, geographical location, and numerous technical information. One of the most popular applications in this category is Google Analytics.
- Facebook: The popular networking site is not only for people. It’s also for businesses that are looking to promote their content. The social-network allows you to create groups or fan pages that promote your show. If you haven’t created a group or page, do so immediately!
- Twitter: “Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?” – Twitter. A rapidly growing network, Twitter can be useful for finding a targeted audience and driving traffic to your content, and more importantly, creating a conversation around your content — in 140 characters.
