Welcome to Digital Media Business, the site that discusses the business of entertainment, digital media, and related technologies.
The purpose of this site is simple: determine, analyze, and discuss the business of entertainment, the role of digital media, and how related technologies affect the end user.
Media is powerful. Ranging from newspapers to mobile devices, media provides information that very few sources can provide. As media producers, we can reach millions of people across the world. It not only brings people together, but it provides entertainment, inspires individuals, and when used with a noteworthy cause, can create an impact like none other.
Every post on this site will be illustrated with examples that enhance the value of the story. For our first example, consider Stand Up to Cancer.
Stand Up To Cancer describes the special 1 hour segment as follows:
In less than two weeks, over 50 of the most renowned personalities in TV, film, sports and music will come together to make history. In an unprecedented television event, NBC, ABC, and CBS will simultaneously devote 1 hour of commercial-free prime time to raise funds for the fight against cancer.
The results of this effort are staggering. Click here to view details.
And, this is not something that happens once in a while. A lot of charitable programs hosted by media personalities result in overwhelming contributions. Such is the power of media.
Although the face of entertainment and digital media is changing, there a number challenges for media producers and content owners:
- Accessibility: Digital media has improved and eased accessibility concerns. However, educating users about these new methods is key.
- Consistency: There are numerous devices that can playback digital media. These include the Sony PSP, Apple iPod, etc. With the variety of devices, the variation in video formats increases, making it challenging for users to switch.
- Knowledge: Promoting online media is important. Currently, most consumers are unaware of “TV on the Web.” How can media producers and owners educate audiences to adapt new forms of media?
- Monetization: For media owners originating in the digital distribution age, monetization is a key challenge.
If any of the above topics interest you, welcome! We hope you’ll discuss and participate. If you’re looking to learn more about TV on the web, check out the learning resources page.
