As it’s been mentioned on this blog multiple times — traditional media does know how to effectively create digital properties that support their story. In this post, we take a look at NBC’s CHUCK and it’s various properties.
- Base site: Chuck’s Secret. Contains a computer desktop with various links to other sites.
- Chuck on Twitter
- Chuck on MySpace
- Chuck on YouTube
- Chuck on Last.fm
- Chuck on Flickr
- Chuck on Ning
- Chuck on delicious
- Chuck on Digg
- Chuck on Facebook
All the above are in addition to the official NBC site, where the show produces online webisodes and behind-the-scenes content.
Unfortunately, it appears as if none of the content above has been updated since the show premiered, especially since the content is written in 1st person, which enhances the story line, and makes it interesting.
