For the past couple of posts, I’ve mentioned about why digital media isn’t a viable business model. It may come off as accusatory to many producers, but keep a few things in mind:
- I have a full-time job, where I produce online content.
- I co-own a production company where we create online programming.
- I own a production and consulting company that has worked with 3 of the largest production studios and networks in the United States.
So, even though I might be critical of the current situation of the digital media industry, there is one factor that keeps us going — the potential upside and the future.
Once things calm down a little bit, digital media has a long way to maturity and the upside is tremendous. The following ideas are not too far away:
- Complete brand integration: TV, digital, radio, publishing.
- Enhanced online advertisements: CPMs are going down and banner ads are starting to get ineffective.
- Technology integration: Consumer content in every location possible — on demand.
