Comic-Con is an annual gathering of numerous entertainment properties and a promotional venue for brands. Starting from comics to TV shows, and nearly everything in between, it’s a large event.
It’s also an event where many brands release fan memorabilia, such as action figures, apparel, etc. However, for this post, we’re going to focus on the launch of www.ChuckMeOut.com, a site geared towards NBC’s Chuck.
The site is designed to be a destination site for fans before the new season begins in 2010.
A few factors of interest:
- The site is run by NBC and not Chuck’s production company, Warner Brothers. While it is the job of the network to promote and market the show, wouldn’t it be best for Warner Brothers to create a fan-oriented site? The production company is bound to have more access to content — a key driver of online viewership.
- The site is also integrated with NBC’s myNBC.com. In order to post comments, you’re required to complete registration. However, there is no opt-in form to receive emails about the show. The only option to receive the NBC Studio Pass newsletter. Given that NBC produces dozens of shows, the newsletter will not be relevantfor those that are interested in a specific show.
- 1 million streams: The site site a goal to reach 1 million streams, which is a very low target for a network show. This target could be easily achieved within the next 2 weeks. (August 14, 2009)
- Twitter: The site is pulling in Twitter feeds from various sources, including one of it’s lead characters, Zachary Levi. However, he seems to be the only character that’s actively tweeting about the show.
- Blog content: The blog content is mostly published by NBC and none of the characters on the show are interacting directly with the audience. If the stars start posting content — even once a month, the amount of interaction on the site is bound to increase.
The site is a good step in the right direction. It continues to post fresh content, but could be far more interesting with a few minor enhancements:
- Increased star and fan interaction.
- “Raw” videos.
- Email newsletters.
- Enhanced call-to-actions.
