Variety just announced that starting tomorrow, Variety.com will be behind a paywall.
After clicking on two pages of content at Variety.com, one in 10 randomly selected visitors will be prompted to register for further access.
Print and digital subscribers who have logged in with a user name and password have full access to Variety.com. Nonsubscribers may access only five pages of content in any given month.
It’s not clear what happens to the 9 visitors that are not required to register.
Interestingly, the last paragraph indicates that viewers maybe able to access content on sites that syndicate variety.com content.
Content unaffected by the paywall includes the home page, headlines, brief article summaries and search results. Similarly, Variety news will continue to be aggregated online, as it has in the past.
At this point, it’s a waiting game to see how this paywall performs.
