In a results-driven world, data is everything. Over the past few years, YouTube has grown tremendously. The site has been expanding it’s feature set by introducing functions that are producer-friendly.
One gradual enhancement has been it’s ‘statistics’ feature. In this post, we’ll explore how you can use these stats:
- Go to YouTube.com and sign-in to your account.
- Hover over your username and select ‘My Videos.’
- Next to a video, click on the ‘Insight’ button.
- For each video, YouTube allows you to explore the following information: Views, Discovery, Demographics, and Community.
- Views: Shows you the number of views over a defined time period and across geographical locations.
- Discovery: Provides you with information as to how people are finding your video.
- Demographics: Provides you with an audience profile.
- Community: Lists the number of users that have commented or rated a particular video.
All this data is extremely important as it allows a producer to better understand their audience. It also can be used as a sales tool for advertisers that want a specific level of granularity.
