Apple is well-known for simplistic user experiences across their hardware and software products. The latest version of iTunes (version 9) is a big leap forward in multiple ways. For the first time in many years, they overhauled their design and streamlined it, with one exception: TV shows.
iTunes allows users to purchase individual episodes from certain TV shows or season passes — which include all episodes from a particular show’s season.
While browsing ‘TV Shows,’ users have the ability to browse by ‘Network and Studios.’ Referring to the image below, you’ll notice that many of the icons do not represent direct outlets, and overwhelms the user, especially since most consumers are unaware of the relationship between production companies and distributors.
Furthermore, there are certain shows that are simply not available via iTunes. An example of this is ‘The Big Bang Theory.’ When a user searches for this particular show, the search results should indicate that the show is not available on iTunes.
iTunes has come a long way and continues to be an important media hub. However, minor tweaks that improve the user-experience will be beneficial in the long run.
