Most of the innovation in the media industry is coming from technology partners. In my latest article on The Huffington Post, I explore why and how it works. You may read the article in it’s entirety here:
When an external industry innovates for another industry, consumers win. Had TiVo not created the DVR, people wouldn’t be able to view their favorite shows at a time of their liking. Had Apple not created the iPod, consumers would not have had the ability to seamlessly view their content on a mobile device. Had Amazon not innovated on the e-book model, consumers would have to wait until they were near a network-connected source to download a digital book. This is innovation at it’s finest.
