In this last post of the 3-part online video series, we’ll explore how you can create complimentary products for your show. The list provided below is short and provides broad ideas. Use it to generate ideas for your own products.
Complimentary products for video shows:
- DVDs — Take a dozen episodes and release it on DVD. Publish via CreateSpace and you don’t have to worry about distribution or inventory.
- eBook — If you have a scripted show, format the script as a downloadable ebook. Use e-Junkie to automatically deliver products.
- Subscription — Every media property has dedicated fans that are willing to pay more to get more. If you have an established show, this is a great way to add additional revenue.
- Newsletter — Still important and still highly profitable. Create a dedicated email newsletter not just about your show, but also about the topics of your show. For example: if you have a technology show, create a newsletter with technology reviews.
- Apparel — Sites like CafePress allow you to create apparel very easily. Select a design, add a logo and price in a mark-up.
