New article on the Huffington Post:
Traditional media companies are hesitant of investing a lot of resources in digital platforms as they don’t generate enough revenue. However, most people making that claim approach digital as a replacement medium rather than a complimentary medium.
Jeff Zucker, President and CEO of NBC Universal has been frequently associated with the phrase “digital dimes and analog dollars.”
However, if television properties can recoup their production, distribution and marketing costs through analog mediums, digital revenue should be considered complimentary revenue.
A few years ago, digital revenue was pennies. Today, it’s dimes. In the future, it will be more than a dollar.
