Social media is growing everyday. However, many companies are associating social media as a marketing platform. Is it one? Yes. Should it be used as one? Not exclusively.
People are used to dealing with large and oftentimes, faceless corporations. Social media changes that. It allows consumers to directly connect with a company that a) they’re concerned with b) they’re satisfied with or c) just want to learn more about.
While many companies have implemented social media policies, a majority of these policies are purely promotional. Social media is a lot more than that. For the first time, every company, regardless of its size has the ability to be personal. At the end of a cycle — product, marketing or even company — it’s always about personality, rather than a given product.
Products come and go. People and personalities are around longer. Make sure that your company focuses on building its personality, rather than getting the most sales on any given day. Once you build a personality, your products will start moving.
A lot of companies also try to measure return on investment (ROI) via social media. Why does this need to be measured? If you’re satisfying your customers, why should you measure ROI? It’s not about budget, it’s about your customers.
