This is the third post in a 5-part series on how to create good online video. Read the entire series — image, sound, editing, distribution and promotion.
Editing is an art as much as it is a science. As cameras are introduced into the industry, editing systems often times go under significant engineering to support these new cameras and formats. Due to their complexity, most editing applications are released once every 18-24 months.
While editing platforms are a dime-a-dozen, the one that I recommend and use is Adobe’s Premiere Pro. Available for both Mac and PC platforms, CS5 is a huge step up forward and capable of handling the new DSLR cameras. Priced at $800, it’s a steep investment. However, its capabilities make it worthwhile. A few top-level features:
- Import and edit nearly any kind of media.
- Export to a variety of different formats — at the same time.
- Shoot and monitor on site with Adobe OnLocation (included).
- Create physical DVDs and web DVDs with Adobe Encore (included).
Total editing investment — $800.
