YouTube is clearly the market leader when it comes to online video. Offering a variety of content and styles, the site has more video content than most other sites combined.
For content creators, YouTube is a great destination because of its built-in audience. However, there are certain limiting factors for content creators. The largest one being length limit. Prior to today, YouTube capped non-partner uploads to 10 minute segments. While this was OK for a vast majority of people, it was insufficient for long-form content creators.
Today, Google announced that YouTube users will have the ability to upload 15 minute clips. While 15 minutes is still not long (as compared to TV, movies, etc.) it’s a step in the right direction.
If you are a professional content creator with a dedicated audience, signing up for the YouTube partner program lifts various restrictions and allows greater branding and content control. You can apply here.
