Given the high demand of the iPad, it is sufficient to say that the device has been a success in its first year. Companies from across the media and entertainment spectrum have created applications or sites for the platform. These include the Netflix iPad application, the ABC Player, and a host of newspaper and magazine applications.
In a recent interview with Bloomberg, the company mentioned that customers will be able to access HBO on their iPads.
In six months, HBO Go will be available to the channel’s paying subscribers at no additional cost through all major cable systems, on Apple Inc.’s iPad, on mobile devices and elsewhere, Kessler said.
This doesn’t come as a surprise. HBO has been slowly expanding its distribution opportunities. A few months ago, it released www.hbogo.com in pilot mode. Access to the site is limited to subscribers from Comcast and Verizon FiOS only.
While the details of the mobile application are currently unknown, it will be interesting to see if HBO releases a separate pricing structure for mobile/digital only subscribers.
